Leading Reusable Feminine Brand Bloom & Nora Introduces New Prints and Whites Why you should make the switch each month!


whitesBloom & Nora, a leading British reusable feminine hygiene brand, launches new printed and whites styles of their eco-friendly period products.

A topic not many want to really talk about …. BUT it’s important to know that reusables have many benefits over disposables!

Not only are they better for the planet, but they are better for health and wallet too.  An easy way for those looking to make the switch is to start with a Trial Kit, which comes with 4 pads in different sizes (1x mini, 1x midi, 1x maxi, 1x mighty) so you can test which works best, as well as a handy Out & About bag, which has two compartments; one for used pads and one for clean.

New Styles

The Watercolour Rainbow Range – This vibrant collection of fun, multi-coloured designs will add a burst of colour to your routine. The positivity of the rainbow is captured within the Seascape and Raindrops prints.

The White Collection – Designed for those who like to keep things simple, the new all-white pads offer discreetness and are ideal for use under light summer clothing.

Why Switch to Reusables?

The shocking truth is that the time it takes for a disposable product to degrade in landfill is centuries longer than the lifespan of individual who used it. Here are some facts worth noting:

  • 1 disposable pad can sit in landfill for 500 years – WEN
  • 1 pack of disposable pads can contain as much plastic as 4 plastic carrier bags – Zero Waste Europe
  • 1 person will use an average of 12,000 disposable sanitary products through their lifetime, producing 5 tonnes of waste – Zero Waste Europe
  • Disposal of single use menstrual products – tampons, pads and applicators – generates 200,000 tonnes of waste per year in the UK alone – WEN

To make matters worse, not all disposables end up in landfill but instead find themselves on our beautiful shores.

  • It is estimated that 1.5 billion to 2 billion sanitary items are flushed down Britain’s toilets every year – Marine Conservation Society
  • Sanitary products aren’t always effectively filtered out by waste treatment plants. The 2019 Great British Beach Clean found an average of 33 items of ‘sewage-related debris’ (which includes sanitary products) for every 100m of beach. This made up 5% of the total litter found on the UK’s coastline – Marine Conservation Society
  • Plastic waste kills up to 1 million seabirds, 100,000 sea mammals, marine turtles and countless fish each year – The Ocean Conference
  • Microplastics can be twice as harmful leaching toxic additives into the ocean while they break down while also acting like a sponge absorbing other harmful chemicals from the sea water onto their surface. This makes them a very toxic morsel for fish, sea mammals and the humans that eat them – UNEP

Disposable period products contain nasty substances including known carcinogens, allergens, irritants, and endocrine-disrupting chemicals.

  • Despite changes in bleaching practices to purify the wood pulp – one of raw materials used to make menstrual products – chlorine and dioxin (one of the most toxic substances known to humankind) can still be found in menstrual towels and tampons – KEMI
  • Endometriosis is linked with exposure to dioxin and endocrine disrupting chemicals even small amounts in menstrual products can add up over a lifetime of use – Environmental Health Perspectives, Vol 110

And let’s not forget the cost associated with the disposable market:

  • Cost per use for reusable pads is 72% less than disposables with reusable pads saving one person up to £2000 versus disposables, in the long term.  

The Barriers

Studies show that concerns about hygiene are the biggest barrier to using reusable sanitary products. The main worry is about storing and washing used pads and a fear about a lack of cleanliness.  The truth is that reusable pads are in fact more hygienic.  Here’s why:

  • CHEMICAL-FREE: Many disposable pads contain known carcinogens, allergens, and endocrine-disrupting chemicals. As well as being bad for your health, these chemicals can irritate your skin and unbalance your pH.
  • NATURAL FABRIC: The natural bamboo fabric used in Bloom & Nora reusable pads avoid clammy, sweaty situations, which can cause odours and bacteria to build up.  A quick change every 3-4 hours is all that’s needed for the fresh feeling all day.
  • BACTERIA-FREE: Used disposables create a breeding ground for bacteria, especially when put into bathroom bins.  If cloth pads are rinsed within a few hours of being used, there won’t be any bacteria build up or odour anywhere.
  • STERILE: Period blood is sterile and is one of the most natural things on the planet.  Rinsing your pads under the tap and then popping them in the machine with the rest of your undies will become a monthly habit.
  • PERFORMANCE: Compared to flimsy disposable pads with adhesive strips, soft and ultra-absorbent reusable pads are so well made that they can be used up to 150 times.

Period Poverty

Period poverty is the inability to access menstrual products due to limited finances. To help tackle this, free period products — including Bloom & Nora reusable pads — are now available to all schools and colleges in England. All learners in schools and 16-19 organisations should be able to access period products if they need them. This includes people who have forgotten their period products, cannot afford products or have started their period unexpectedly. Other learners are eligible too, like those under 19 in the current academic year.  PHS stock and deliver all the free period products and they offer lots of free support. Schools and colleges can order a range of period products and have them delivered free of charge using the PHS portal.

Singles:            £4 – £8.75

3-packs:           £10.99 – £24.25

Trial Kits:         £30

Available from 6 July 2021 from https://www.bloomandnora.com/collections/bloom-nora-collection


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