WILD TRAIL BOOSTS RANGE WITH NEW ‘SWEET & SALTY’ SNACK BAR

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Image 1 - Wild Trail Sweet & Salty 46g barSnack brand Wild Trail today announced the launch of its new Sweet & Salty snack bar.  Made in Wales, the bar features Halen Môn Anglesey Sea Salt and maintains Wild Trail’s trend of using just five simple ingredients to create natural, nutritionally balanced but indulgent-tasting snacks.

Wild Trail’s new Sweet & Salty bar is in response to increased consumer demand for more salted sweet flavours.  Wild Trail has created its range of bars to appeal to consumers looking for clean label, free-from and natural products to snack on-the-go and those with active lifestyles looking for a natural source of energy and sustenance.

The new five-ingredient Sweet & Salty bar boasts Halen Môn Anglesey Sea Salt as a feature ingredient.  Halen Môn’s sea salt is made from the clear waters around the island of Anglesey and has been awarded ‘PDO’ status (Protected Designation of Origin).  The four other ingredients making up the bar are raisins, peanuts, gluten free oats and apple juice concentrate (100% apple) and all blend to create a moreish and filling snack that is gluten and dairy free, high in fibre, vegetarian/vegan and with no added sugar.

The new Sweet & Salty flavour is available on Amazon.co.uk from today with listing dates for retailers to be confirmed. The new bars will also filter into a wide variety of independent outlets via Wild Trail’s wholesalers.  Wild Trail is initially launching with the 46g single bar format (RRP £1.00) and will follow with a 4x30g multipack format (RRP £2.30).

Robin Williams, Wild Trail CEO, said: “We’ve had fantastic feedback on the taste and quality of our existing range so we had to raise the bar yet again when developing our Sweet & Salty variant.  We’re delighted that we’ve been able to incorporate Halen Môn Anglesey Sea Salt, a quality Welsh ingredient, whilst also sticking to our brand principle of using only five natural ingredients per bar.”

Wild Trail’s bars are inspired by Snowdonia’s Craig yr Aderyn (Bird Rock) and are based on traditional trail mix recipes.  The brand aims to create snacks for SIMPLE. OUTDOOR. ENERGY. and encourages people to get outdoors, get active and explore their own Wild Trail… wherever or whatever that may be.  Wild Trail is stocked in Tesco, Ocado, Co-op Wales and Amazon.co.uk.

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