Wake Up and Smell the Toast!


Tiptree_Breakfast HamperNational Toast Day is brought to you by Tiptree World Bread Awards with Lakeland. This year we will be celebrating the nation’s love of bread and all of our favourite toast toppings on Thursday 23 February 2017.

Whether your bread of choice is Wholemeal, Fruit, a Gluten Free slice, or the good old-fashioned Great British White, it has been scientifically proven that toast is Britain’s most loved food smell. The man at the helm of this research was Professor Tim Jacob, School of Biosciences at Cardiff University; his fascinating pop-up studies revealed that the smell of toast triggers memories of happiness. I’ll raise a toast to that!

Be a part of the big toasty debate by tweeting us on the day at @WorldBreadAward with the hashtag #NationalToastDay or post on our Facebook Page, telling us how you take your toast.

Plus, you’ll be entered into our competition to win toast-appropriate prizes, including a Tiptree breakfast hamper bursting with a variety of their delicious preserves and sauces, two Lakeland ‘bread makers,’ lovingly put together to celebrate National Toast Day.

Tell us how you take your toast on Thursday 23 February 2017.

Tweet us @WorldBreadAward  #NationalToastDay

Facebook: https://www.facebook.com/NationalToastDay using the hashtag #NationalToastDay




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