hall2Urbancyclo, a new Oxford UK based product design company with a green conscience and a passion for bikes, is announcing the launch of its first product via the Kickstarter crowdfunding website in June.

The company’s revolutionary Quicktwist™ stem is the original ‘click and twist’ handlebar system and the only guaranteed way to beat the bike thieves. According to government statistics 60% of bike thefts occur at night, on the street, near the owners’ homes. The stem’s unique, patent pending, design allows the ‘bars of a bike to be rotated up to 90° to reduce the width by up to 70%, making it easy to bring your bike in off the streets overnight and keep it safely in your hallway, for example.

The stem can be fitted to almost every road, commuter and hybrid bike in a matter of minutes and is expected to retail for around £68 GBP.

The company is headed up by myself, Ed Williamson, and Andy Bullock the inventor of Quicktwist™, who also mentors at Oxford University with the Saïd Business School, working with international MBA students on branding design and communications. All Urbancyclo products are engineered by the third member of ‘Team Urbancyclo’, Adrian Ward, an ex-Formula One design engineer (Williams and Benetton) who also works on the prestigious Automotive Sports Design masters course at Oxford Brookes University.

Urbancyclo are aiming to raise £70,000 GBP to fund the initial production run of Quicktwist™ stems and everyone that registers their interest online at www.urbancyclo.com will have the chance to win one of the first stems off the production line.


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