Together TV use the power of TV to launch the Green Challenge

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Grow your own

Get creative in the kitchen

Come Together to make a change

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  • Broadcaster Together TV to distribute 100k basil seed kits as part of their Green Challenge initiative to encourage the UK to grow your own, get creative in the kitchen and come together to make a change.
  • Celebrity TV chef Rustie Lee and UK charity FoodCycle have both endorsed and partnered with Together TV on the Green Challenge.
  • Registration for the second part of the Together for Good campaign is open now with basil seeds due to be sent out from the beginning of October.
  • This follows the success of the Sunflower Challenge that saw 400k sunflower seeds sent out to 50,000 individuals and over 130 community groups across Britain.
  • The Green Challenge aims to increase the Together for Good community by encouraging them to take first steps to a more sustainable lifestyle whilst combatting social isolation. 

Together TV has launched the second part of the Together for Good campaign – the Green Challenge. The campaign aims to get individuals and communities across the UK collectively working to gain the confidence to grow their own produce and make healthier food choices whilst coming together to live a more sustainable life. Additionally, the Together TV community hopes to combat social isolation by connecting neighbours, families, and local charity projects through the power of TV.

The Green Challenge pre-registration is now open – 100,000 basil seed kits are set to be sent throughout the UK to community groups and individuals in early October. The much-loved TV chef Rustie Lee will guide the participants through the weeks with exclusive videos and special tips. Other well-known TV celebrities have endorsed the campaign, including Nadiya Hussain and Danny Clarke.

UK wide anti-food waste charity, FoodCycle, have partnered with Together TV on the journey. The union was a natural fit as FoodCycle also aim to promote sustainability, hope to connect communities, and inspire change, in addition to nourishing the hungry and supporting mental health and wellbeing. Their community meals and ‘Cook and Collect’ services in towns and cities across Britain, use surplus food for wholesome, nutritious meals for those unable to make them themselves.

Throughout the eight-week challenge, budding growers and cooks will be sent videos, tips, and guides with the aim to steer them through their basil growing journey. The challenge will include participants being walked through delicious recipes, using the basil they are so lovingly growing – including exclusive recipes from FoodCycle and Rustie Lee.

Together for Good was initially launched to combat loneliness through connecting people on a mutual goal. 50,000 people took part in the Sunflower Challenge this Summer, with over 130 UK wide community groups, with 400k sunflower seeds being sent out in total. Thousands of people sent us pictures and shared how the challenge improved their wellbeing and brought them closer together with their families and friends. Feedback from the newly formed Together for Good community showed the initiative brought neighbours and families closer together. The success of the community growth has more than met the aims to tackle social isolation by connecting people to their communities.

There are three ways to register –

  1. Visit www.TogetherTV.com/GreenChallenge and fill out the online form
  2. By SMS: Text “Together” to 80800 for free followed by your full name
  3. Sending your full name, post address and phone number via letter to –

Together TV’s Green Challenge

24 Neal Street

London WC2H 9QW

Celebrity TV Chef and face of the Green Challenge, Rustie Lee, explains:

“I’m delighted to be the ambassador for the Together TV Green Challenge. I am such an advocate for being mindful of the food we’re eating, which made joining this initiative the more exciting for me. Working with food my whole life has given me the expertise to be able to know the best ingredients to use to make a dish go from edible to delicious – and my number one tip is the fresher the better.

“Going through the basil growing process with the Together TV community is going to be wonderful. Knowing that together we can gain the confidence to be able to grow your own produce fills me with joy. Then the exciting part – cooking and getting creative in the kitchen with a key ingredient they have grown themselves. I cannot wait to share the delicious recipes we’ve been working on that will include fresh basil. All this whilst being able to use food to come together and make a change: by connecting with our neighbours, our friends and community we can all take the first steps to a more sustainable lifestyle. So uplifting!”

Charity partners for the Green Challenge, FoodCycle, said:

“We’re really pleased to be teaming up with Together TV on this initiative.  We love using fresh and nutritious ingredients at the FoodCycle meals and this is a great way to inspire people to get growing at home and experiment with new ingredients. We’re looking forward to seeing what lovely Basil recipes people come up with.”

Francesca Aita, Head of Campaigns for Together TV explains:

“With this campaign, we are demonstrating that we can use the power of TV to help viewers make small changes in their lives that can have a huge, positive impact in their community too. In this pandemic world we have learnt that social isolation can really affect everyone. By using the emotional connection that only the long-form content TV can offer and teaming up with other charities and community groups, we will guide people through a journey to enjoy a new interest, whilst helping them feel good and connect to others. As a community-owned TV channel, this is exactly what we are about: inspiring positive change.”

Cook, Presenter and Author, Nadiya Hussain, said:

“There is so much joy you can get from cooking, it’s good for the soul. The power it has to bring your family, friends, neighbours and community together to connect and share the delicious food you’ve made is the best. It’s so lovely that Together TV’s Green Challenge will encourage people to experience cooking that way. It’s good for their mental health, for the planet and for learning some new skills in the kitchen. I’m looking forward to seeing everyone get involved!”

TV Gardener, Danny Clarke, explains:

“It’s great that Together TV is continuing their Together for Good campaign by launching the Green Challenge. Being an ambassador for the Sunflower Challenge was an absolute pleasure. Gardening is my passion and working on an initiative to encourage others to get into this is fantastic. Nurturing the growth journey of any plant from seed to harvesting is an incredible thing to watch and is even better when discussed within a community.

Together TV’s Green Challenge will elevate the community they’ve built by adding budding chefs to the mix. Being able to grow your own vegetables and herbs is not only a great way to live more sustainably but being able to eat what you’ve grown is a huge achievement.”

Environmental expert, Together TV Trustee and Eco Business Director for Field Studies Council, Philip Turvil says:

“Anyone can grow young basil plants for a delicious garnish and cooking ingredient. I love how basil seedlings poke their head above the soil to grow their first leaves. It’s really exciting as they’re so full of promise. You don’t need specialist equipment either. Rather, you just need enthusiasm and a little compost, plus the seeds and encouragement from Together TV’s team.”

Together TV broadcasts on Freeview 82, Sky 170, Virgin 269 and Freesat 164 and delivers its change-making campaigns through its engagement platform, website, fulfilment partner and social media channels.

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