THE BIRTH OF ‘SASSY ORGANIC’ NATURE’S FINEST, FROM NORMANDY

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image003SASSY, Normandy’s highly innovative family cider company, has been innovating yet again with the launch of SASSY ORGANIC.

SASSY ORGANIC is made from 100 % organic Normandy cider apples, five varieties, grown and hand-picked near the Chateau de Sassy.

It contains no colourants, no preservatives, no additives, no added water, no added sugar and is low in calories at 38.9 kcal. per 100ml. It is not from concentrate, just 100% juice from their apples.

The 4% abv semi-dry gently effervescent cider will be available in 33cl and 75cl, initially through Amazon, the Maison SASSY website and Cote Restaurants and with other retailers champing at the bit.

Comments Xavier d’Audiffret Pasquier, co-founder and sales director of SASSY:

“Organic horticulture is the future for my family. We did it in the old days, and we are quickly realising that we should be doing it again now. By not using fungicides, pesticides or herbicides, we are increasing the potential for greater biodiversity in our orchards – with more animals, more flowers and more wildlife from the smallest ant to the wildest boar.  The grass in the orchards is kept short by our sheep, and our black back bees produce the finest honey in the region. That special focus on the purity in our soil should be good for the ecology and should provide a feelgood factor to those who choose our ciders and perries.”

“And it might well add extra depth of flavour to our apples.”

SASSY ORGANIC is a subtle and well-balanced semi-dry organic cider, with a fruity hit and notes of its ‘terroir’ – the loam and clay of the soil and the acidity from the nearby forests, a reminder of its Norman origins. It has a sense of place and shows notes of mature fruit, baked apples and soft leather

Maison SASSY’s head of UK Sales, Manager Alexander Darley, adds: “SASSY Organic 4% will also be available on draught. It is an exciting step as the majority of cider consumption in the UK is in the glorious pint form. Now there is the chance to fill a pint glass with 100% fruit juice cider made of 100% organic cider apples, the highest quality drop of cider you will find out of a tap.”

“SASSY ORGANIC goes perfectly with soft pasta, soft cheeses and white meats. And it makes a mean cocktail when mixed with dark spirits.  SASSY is exceptionally keen on growing fruit organically, and we see a great future for organic ciders in the UK.”

SASSY ORGANIC is best served at 8°C.

Maison SASSY was founded in 2014 but the blend of apple varieties comes from a family recipe from 1852.

SASSY ORGANIC is certified organic by the French government.

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