Sustainability rider – taking artists from excess to climate awareness

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Flow Festival 2017Sunday 14th of August 2017(c) Jussi Hellsten

Flow Festival 2017Sunday 14th of August 2017(c) Jussi Hellsten

Flow Festival, together with its sustainability partner Neste, is encouraging musicians to take a stand for the environment. The Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders. The rider tackles subjects from transportation to recycling and energy production.

Helsinki’s Flow Festival, one of the hottest music festivals in the Nordics, attracts some of the music scene’s biggest names and most interesting up-and-comers. Aside from its high-quality artistic line, the 15-year-old festival has become known for its ambitious environmental work. The festival’s responsibility program, Sustainable Flow, which sets guidelines for everything from energy production and waste management to sustainable meals offered by food vendors, has made Flow one of the first carbon neutral festivals in the world.

Now, along with its sustainability partner Neste, the world’s largest producer of renewable diesel, Flow wants to encourage the music industry to do their share in battling the climate crisis. This year’s festival sees the launch of Sustainability Rider, a tool intended for artists to push the industry to take environmental action. Artist riders, once a testament to the industry’s most opulent excesses, can now be something more. The sustainability rider addresses issues from avoiding single-use plastics, ways of minimizing the carbon footprint of flying, recycling, sustainable ground transport and climate-conscious refreshments. So far, the sustainability rider has been adopted by artists like Neneh Cherry and Theo Parrish, both performing at Flow this August.

“Sustainable choices are a part of Flow’s DNA. Over the years, we’ve shown that creating an environmentally conscious event does not mean compromising quality or making the experience any less unforgettable. Sharing responsible values with our partners, artists as well as festival goers makes Flow Festival a global forerunner in sustainability matters,” says Milla Valjus, Flow Festival’s Marketing Manager.

The sustainability clauses are put in place to encourage event and festival producers to think about how their events are produced. The clauses in the rider are all issues that Flow Festival has been successfully working on for a number of years, and therefore completely doable. Flow Festival has raised sustainability issues in the backstage area before, engaging some of the biggest artists in the world. Now Flow and Neste want to encourage artists, music festivals and venues everywhere to get active on the issue.

“Neste and Flow share ambitious climate targets, and this collaboration is a prime example of sustainable choices that we can offer to large events, such as Flow Festival. We need all the possible ways to tackle the climate crisis. I’m happy that we could provide our sustainability expertise to introduce the Sustainability Rider for the artists while continuing to offer our Neste MY Renewable Diesel to reduce festival’s greenhouse gas emissions,” says Sirpa Tuomi, Marketing Director at Neste.

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