New research reveals nature’s beauty increases happiness

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© Catherine Boggild30 Days Wild pioneers action to connect people with natural beauty

  • The Wildlife Trusts’ annual nature challenge 30 Days Wild encourages people to do something wild every day for the month of June. 250,000 people took part in 2017
  • Research reveals 30 Days Wild is first to improve people’s perception of beauty in nature and that noticing natural beauty makes people happier and want to care for it
  • Launch of first ever Big Wild Weekend of wildlife events 16th/ 17th June: bushcraft, osprey trails, mammal tracking, wild sleepovers, wild picnics and more!

This June’s 30 Days Wild challenge from The Wildlife Trusts will encourage thousands of people across the UK to make their neighbourhoods wilder – to help wildlife and get communities sharing the joy of the wild. Academics at the University of Derby who have monitored the challenge since it began in 2015 have discovered that spending time in nature makes us feel good. 30 Days Wild encourages people to notice nature on their doorsteps every single day and gives them a multitude of exciting and fun ways of doing it.

New research on link between natural beauty and happiness

The University of Derby’s evaluation* of 30 Days Wild 2017 included new measures and reveals that people’s perception of beauty in the natural world is a key ingredient to unlocking the benefits of wellbeing and happiness experienced by participants in the challenge.

Dr Miles Richardson, Director of Psychology, University of Derby explains:

“Over the past three years we’ve repeatedly found that taking part in 30 Days Wild improves health, happiness, nature connection and conservation behaviours. Now we’ve discovered that engagement with the beauty of nature is part of that story.

“Tuning-in to the everyday beauty of nature becomes part of a journey which connects us more deeply to the natural world. As people’s appreciation of natural beauty increases, so does their happiness.  We respond to beauty – it restores us and balances our emotions. This, in turn, encourages people to do more to help wildlife and take action for nature.”

The latest set of results from the study of 30 Days Wild also confirms that the benefits of the challenge last well after the month has ended. There are indications that the beneficial impact of taking part could last an entire year.

Lucy McRobert, Campaigns Manager for The Wildlife Trusts said:

“30 Days Wild is a lovely way to get closer to nature and marvel at the everyday wildlife that lives all around you. Sit quietly and enjoy watching dragonflies dance over a pond or take a moment to sow a window-box of wildflowers to help bees. Get together with your neighbours to create hedgehog highways or sow front-garden meadows along the length of your street. No matter how small the action, it all counts!”

30 Days Wild pack

Sign-up to 30 Days Wild and you’ll get a free pack with a booklet of inspirational ideas for Random Acts of Wildness, a recipe for wild strawberry and thyme ice cream, wildflower seeded paper to sow, a wall chart to record your activities and wild stickers. There are special packs for schools with outdoor lesson plans and giant Random Acts of Wildness cards. Business can join in too, with tailored download packs to bring the ‘wild’ to work.

30 Days Wild 2018 neighbourhood theme

This year’s theme is all about helping wildlife in your neighbourhood and our pack has inspiring ideas for sharing the challenge locally. See great ways to green-up your street – from carving hedgehog holes in fences to putting up bird and bat boxes and doing a local litter pick.

New: first ever Big Wild Weekend!

The first ever Big Wild Weekend takes place 16th – 17th June! It’s a new ingredient for 2018 to mark the middle of the 30 Days Wild challenge.  Wildlife Trusts across the UK will hold special events – there are over 100 events taking place – including night safaris, wild festivals, seashore safaris, bioblitzes, mammal tracking, bushcraft, family nature nights, big wild picnics, wild river dips and much more…

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