New recycled notebook collection from The Kindness Co-op


kindnessThe Kindness Co-op was launched by two friends, Lucie and Charlie, with the purpose of promoting kindness towards others (especially amongst children), ourselves and the environment.

Both Lucie & Charlie have faced life changing illnesses – one mental and one physical, during which times they were shown enormous kindness. They wanted to create a brand to encourage this ethos and pay it forward.

In 2018 they launched The Kindness Co-op, a socially responsible brand offering organic clothing for children and adults featuring inspirational designs. Since then, the brand has grown and now also offers a range of accessories including tote bags, notebooks and badges.

It was important to Lucie and Charlie to have a philanthropic element to the brand so with every item sold they donate a portion of the profit to the wonderful charity YoungMinds.

Nobody’s perfect, but as concern about climate change grows, rest assured The Kindness Co-op do everything they can to ensure that they source from ethical suppliers, use organic materials where appropriate, minimise the use of plastics and only use packaging that can easily be recycled.

The new notebooks are available from their website, priced at £4 each

More about YoungMinds and why Lucie and Charlie have chosen this charity to support

Everyone struggles with their own issues, and have charities that are close to their hearts, but YoungMinds is especially poignant to the girls as from a very young age, Lucie has struggled with her mental health – anxiety, depression and now, in the last couple of years, a diagnosis of OCD.

It was only in her 40th year that with a little professional help Lucie really started to make sense of things and take charge of her own mind.

Public awareness and understanding about mental health have improved dramatically in recent years. We all have mental health just as we all have physical health, and we need to look after it. For too long people have struggled in silence, either unaware that they can access help, or scared to speak out because of what others might think. Sometimes the hardest people to tell are the ones closest to you.

YoungMinds is the UK’s leading charity championing the mental health and emotional wellbeing of children and young people.

They exist so that young people have the strongest possible voice in improving their mental health. They strive to make sure everything, from Government policy to practice in schools and services, is driven by young people’s experiences and aspirations.

They support parents to help their children through difficult times, they equip professionals to provide the best possible support to the young people that they work with, and they empower young people to change their world.

Find out more at


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