New music video gives clarion call to prevent plastic pollution

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Be The Change Final_2Together with Bristol-based environmental campaigning organisation City to Sea, singer-songwriter and sound therapist Tallulah Rendall has created a thought-provoking music video for Holding onto Love: Be the Change the second single from her new album, The Liminal.  The single was released on Thursday 23 May.

Feeling a symbiotic connection to City to Sea and their mission to prevent plastic from littering the world’s oceans, Tallulah welcomed the opportunity to collaborate, as she explains:

“City to Sea invite each of us to explore our own relationship with plastic and environmental awareness through campaigning for policy and behavioural change.  I love the rawness, heartfelt and sometimes even playful approach they use to engage us with this conversation.  Personally, I feel passionate about supporting systemic change in our individual and collective relationship to both plastic and the environment. I believe in music’s ability to inspire change and if I can add my creative voice to something as vital as City to Sea’s mission and help more people engage with protecting our wildlife, rivers and seas then that is both an honour and a privilege.”

Holding onto Love, Be the Change, which features footage from the recent XR protests in London – as well as exquisite time-lapse footage shot by 2014 Travel Photographer of the Year, Rufus Blackwell – highlights the plight of the oceans amid the escalating plastic pollution crisis. An emotive cry to unite and make a stand, the video invites viewers to take responsibility for their plastic consumption, with a clear call to action: “You can be the change. Say no to single-use plastic, say yes to the future.”

Natalie Fee, Founder of City to Sea, says: “We’re all about awakening active hope, championing practical solutions and inspiring positive action – and we love doing that creatively! I’m a huge fan of Tallulah’s new album and we thought it would be potent to combine our voices and work together to spread the word that we can – and are – making a difference. With serious threats from the plastic industry to boost production there is a real danger that plastic pollution in our oceans could double by 2050. So we need to get the message out there, through art as well as emails, petitions and the news, that we can stop this from happening. Tallulah’s music fits wholly with our ethos – we can be the change.”

Historically Tallulah has used her music as a conduit to inspire change and campaigns include, We Don’t Want War, written in response to the Syrian Refugee Crisis; all sales from this track were donated to Save The Children. An original version of Holding onto Love: Be The Change was written in support of Standing Rock and released on an album called Protectors, the proceeds from which were donated to support the medical team on the ground.

Co-produced with acclaimed Berlin producer Aaron Ahrends, The Liminal album was inspired by the ‘energetic space’ Tallulah attunes to when she meditates or creates“My deepening relationship with this connection has enriched my life and inspired me to believe in our human capacity to live an expansive life in harmony with ourselves, the planet we live on and each other,” she explains. “It is my passion to inspire and support this awakening in others through sound and creativity.”

Watch the Holding onto Love: Be the Change video here:

https://youtu.be/mGvsOZ-hjAc

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