MATR LAUNCHES A NEW KIND OF AIR PURIFIER WITH A CLEANER MORE SUSTAINABLE APPROACH

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MATR-Air-PurifierThe MATR Air Purifier is the smartest pollution eliminating air purifier for personal spaces. Partnered with a portable air quality tracker, MATR wants to help users breathe cleaner air, inside and out. Not only does the company want to help reduce the impact of air pollution with their product, they are also on a mission to be more sustainable and work towards everyone being able to breathe cleaner air.
“Air pollution, and in particular, the invisible pollutants that build up in our personal living spaces are becoming an increasing health risk,” says Matthew Rowe, co-founder and CEO of MATR. “I designed MATR to be compact and work in smaller spaces.”
MATR is made up of three parts, a portable air purifier, a removable air quality tracker and a free smartphone app.
The MATR Air Purifier is small and lightweight, designed for personal spaces like studio flats, bedrooms or offices. It can be easily moved from room to room and placed where you need it most. Eliminating harmful pollutants instead of catching them, the patent pending nano-technology purifier gets rid of particles up to 300 times smaller than current HEPA filters devices. Beneficial to all users and ideal for those with allergies and respiratory issues.
The MATR Tracker docks and wirelessly charges on top of the purifier. It senses and displays air quality, learning about the environment and making informed decisions to help improve health. The tracker can be removed and used whilst walking, running or cycling. The air quality trackers work together, crowdsourcing hyper-accurate, real-time air quality insights. The tracker and app helps users understand air quality so they can plan journeys to avoid pollution hotspots.

The free smartphone app allows users to control the device and monitor the air quality data recorded by the air purifier and tracker. It shows live and historical data alongside location, recording levels of VOC’s, temperature, pressure and humidity. The app alerts users and helps them improve their health. For example, sensing an increase in pollutants the app will suggest methods to improve the surrounding air quality. For simplicity, the app also notifies users when the purifier’s filter requires cleaning.

“We’re looking at ways to be more sustainable in our design but to also be forward-looking as a company as to not add to the problem” says Xavier Craine, COO at MATR.

MATR’s sustainable design uses a removable filter that can quickly and simply be cleaned with water. Saving users time and money but also producing less waste than other purifiers on the market. To further help reduce pollution, for every unit sold MATR are also pledging to plant a tree through a partnership with One Tree Planted.

MATR is available for preorder on Kickstarter. The crowdfunding campaign starts 2 October and runs through to 1 November, 2018. Special Kickstarter pricing for the air purifier begins at £149/$195 with the retail price later being £239/$315.

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