Izmi Launch Ultimate Babywearing Wrap for Complete Carrying Freedom


izmiMade from silky soft bamboo fabric, this unique wrap hugs your baby’s shape, making them feel safe and secure which in turn helps to settle them quickly. Recognised by the International Hip Dysplasia Institute, the Izmi Bamboo Wrap not only provides a snug and supportive fit but its hip healthy positioning supports babies’ development. Whilst its ergonomic and supportive fabric distributes baby’s weight evenly, helping to reduce pressure on parents’ back and shoulders.

Thanks to its flexible and adaptive design, the Izmi Bamboo Wrap can be used hands free in two carrying positions, both at the
front and the side. Additionally, the wrap can also be adjusted to be used as a breastfeeding aid, perfect for nursing mothers on the go!

Easy and simple to use, the Izmi Bamboo Wrap is small enough to pop in your bag when out and about and is available in 5 stylish colours (Teal, Purple, Red, Mid-Grey and Midnight Blue), ideal for all parents wanting a hands-free bond with baby!

Cheeky Rascals Founder, Selina Russell, commented, “We’re delighted to unveil the new, innovative Izmi Bamboo Wrap. Designed by baby wearing consultant, Emily Williamson, the new wrap has been thoughtfully designed and conveniently can be used hands-free, an added bonus for busy parents! The Izmi Baby Carrier range has proved extremely popular since its launch last year and we are proud to support the brand as its collection expands.”

RRP: £45 Available from: Cheeky Rascals


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