GREEN PEOPLE INTRODUCES NEW SUSTAINABLE PLANT DERIVED PACKAGING

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image001 (10)THE CARBON-NEUTRAL ALTERNATIVE TO FOSSIL FUEL PACKAGING

In a bid for greater sustainability Green People is looking inward to its packaging. With ethical viability at the heart of the brand, it has been working hard behind the scenes towards packaging that represents its values.

NEW FOR SUMMER 2019

Already one of only a few sun lotions worldwide that is reef safe and non-toxic to marine life, Green People’s award-winning products are re-launching, with a new easy-wear formula, in new plant-derived Sugar Cane packaging for summer 2019.

Ian Taylor of Green People says, “Green People is continually seeking alternative environmentally-positive packaging solutions as we maintain our endeavours to create a business that has minimal impact on the environment.”

A huge amount of modern plastic packaging is derived from non-renewable fossil fuels, which through the release of carbon dioxide contributes to global warming. Seeking out viable alternatives, Green People is looking to carbon-neutral Sugar Cane plastic, from plants farmed on sustainable land in Brazil.

This renewable raw material is planted far from any areas of rainforest, on land that is deemed of inferior quality for food production. Using this degraded pasture land helps soil to recover for future use as farmland.

Making the move away from fossil fuels is not where the benefits of Sugar Cane end. Whilst the plant is being cultivated, it captures CO2 so efficiently that Sugar Cane plastic is actually a carbon negative product. For every kg produced, 3.09 kgs of CO2 is removed from the air.

Green People’s full-size sun lotions are the first to feature this new packaging, with the brand looking to switch packaging where possible to recycled or renewably-sourced material by 2022.

The new sun care range includes:

  • Scent Free Facial Sun Cream SPF 30 –  £18.00 (50ml)
  • Scent Free Sun Lotion SPF 30 – £22.50 (200ml) / £15.00 (100ml)
  • Edelweiss Sun Lotion SPF 15 with Natural Tan Accelerator – £21.50 (200ml) / £14.00 (100ml) (Vegan Society Approved)
  • Organic Children Sun Lotion SPF 30 (Scent Free) – £19.00 (150ml)
  • Holiday Sun Starter Pack – £14.50

 Skincare with a conscience – Partnership with The Marine Conservation Society

Green People is proud to be working in partnership with The Marine Conservation Society, a UK charity dedicated to the protection of our seas, shores and wildlife. The MCS work tirelessly to raise awareness of the effects mainstream sun lotion has on aquatic life and campaign for cleaner seas, beaches and sustainable fisheries. A 30p donation from every Green People SPF30 Scent Free Sun Lotion and Organic Children SPF30 Sun Lotion sold is donated directly to The Marine Conservation Society.

Green People products are available from Waitrose, Ocado, Whole Foods, Planet Organic, Revital and independent health retailers nationwide, as well as online at www.greenpeople.co.uk.

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