Frugi is delighted to unveil its charity partners for 2018-2019 as part of its Little clothes BIG change initiative. Chance for Childhood, Little Life Savers and The Cornwall wildlife Trust will benefit from the brand’s charity programme, which sees the company donating 1% of their yearly turnover to charity.
The brand’s chosen children’s charity, as voted for by Frugi employees, is Chance for Childhood. The award-winning charity ensures that the world’s most vulnerable children are not forgotten. Donations from Frugi will help fund the Kinbu nursery, located in a slum area of Accra in Ghana. Frugi will help provide 170 vulnerable children under the age of six with a safe and loving haven, away from the dangers of the streets where life is unsanitary, dangerous and short.
Frugi will also support a fantastic community charity as part of its Little Clothes BIG Change initiative. Little Life Savers is a national charity committed to teaching CPR skills and management of choking to children aged 9+. With Frugi’s support, Little Life Savers aims to ensure every primary school child in the UK is equipped with the necessary skills to save lives. Over the next year, Frugi will help the charity set up new groups and provide essential kit and information. Put simply, the donations will be helping to create a nation of little life savers.
The UK’s leading ethical childrenswear brand will also continue to support The Cornwall Wildlife Trust, an environmental charity close to their heart. In the past 12 years Frugi has donated a staggering £135,000 to help fund the charity’s ‘Living Seas’ marine programme and dolphin conservation projects. With the help of its customers Frugi is proud to help protect Cornwall’s wildlife and coastlines.
The team at Frugi is extremely proud of its philanthropic work, which to date has raised over £428,000 for many great causes. One extremely special project supported by the brand is an Orphanage in Umbergaon, India; thanks to Frugi’s donations the organisation now has enough money to build a new home for 40 children.
Commenting on the recent announcement, Helene Weston, Frugi’s Charity Coordinator said: “It’s a great feeling to know that when someone buys something lovely from Frugi they help to support some fantastic causes. Donating 1% of our turnover every year is at the heart of the brand’s DNA and it has been since day one. We are really looking forward to working with Chance for Childhood and Little Life Savers, as well as continuing our long-standing relationship with the Cornwall Wildlife Trust. We hope our donations will really make a difference.”
Anna-mai Andrews, CEO at Chance for Childhood added: “Frugi’s amazing ethical clothes are designed to let children be children and have fun. Just like them, we’re passionate about giving children their childhood back! Having recently returned from Ghana myself, I can testify to the huge needs of the 61,500 street children in the capital. Together we can protect street children from the risks of physical and sexual abuse, human trafficking and child labour, and give them a chance to break the cycle of poverty later in life.”
The team from Little Lifesavers said: “We are really excited about working with Frugi and the exposure and funding from Frugi will create more awareness for Little Life Savers and help us to buy the vital teaching equipment to set up new teaching groups across the country to help us achieve our goal of creating a nation of Little Life Savers.”
Finally, Ruth Williams, Marine Conservation Manager for Cornwall Wildlife Trust added: “The amazing donations from Frugi over the years have been invaluable in helping to protect our fab marine wildlife around Cornwall. From stopping dolphins being caught in fishing nets to mapping life beneath the waves and funding rockpool rambles, Frugi’s generosity has ensured that our sea-life is now thriving and well-protected. Frugi are a fun, creative team to work with and our relationship with them is a great example of how to genuinely ‘give something back’.”