The brand was inspired by a desire to clothe her son in stereotype-free designs that are original, ethical and sustainable. Combining Scandinavian influences with her British heritage and using premium quality, natural fibres, thoughtfully selected for sustainability.
The cross-seasonal launch collection for 5-10 year olds comprises of duffle coats; a British design classic, hard wearing raw denim, practical cotton drill trousers and comfy jersey-wear to cover all the needs of a busy child’s wardrobe. The garments feature bright, hand-drawn prints with a quirky British twist and follow circular design principles with in-built room for growth and care and repair products & guides.
Check out the Goodall sweatshirt and DiCaprio Jeans both in GOTS organic cotton.
They launched the collection on Kickstarter to generate pre-orders on the 30th June.
The retail site will then be launched in September.