Ethical brand BOY WONDER

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image001 (2)Boy Wonder is a premium ethical boys fashion brand made in Britain with ethics and sustainability at its heart.

The brand was inspired by a desire to clothe her son in stereotype-free designs that are original, ethical and sustainable. Combining Scandinavian influences with her British heritage and using premium quality, natural fibres, thoughtfully selected for sustainability.

The cross-seasonal launch collection for 5-10 year olds comprises of duffle coats; a British design classic, hard wearing raw denim, practical cotton drill trousers and comfy jersey-wear to cover all the needs of a busy child’s wardrobe. The garments feature bright, hand-drawn prints with a quirky British twist and follow circular design principles with in-built room for growth and care and repair products & guides.

Check out the Goodall sweatshirt and DiCaprio Jeans both in GOTS organic cotton.

They  launched the collection on Kickstarter to generate pre-orders on the 30th June.

The retail site will then be launched in September.

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