Beat the Bag Tax with Ohyo and Felix Conran:


The plastic bag tax hits England on the 5th October where shoppers will be charged 5p per bag. Ohyo and Felix Conran have teamed up to produce a neat solution: the Ohyo Bag.

UK-made Ohyo Bag is a bag that you use every day but can expand to accommodate your groceries.

But that’s not all.

The Ohyo Bag is also:

  • a tablet bag that increases in size to hold your gym kit.
  • a travel bag that gets bigger to accommodate those last minute purchases.
  • a backpack that adjusts for a long or short trip.

The Ohyo Bag is smart, desirable and can adapt to whatever the day throws at you.

It truly is a case (or bag) of one size fits all.

Ohyo Bag launches on Kickstarter in late September with deliveries expected for Christmas.

Felix Conran, designer of the Ohyo Bag said “When Guy came to me with this problem, I was excited about creating a design that was both adaptable and desirable. The result is clever and surprisingly simple; the utility strips coupled with the gorgeous split rings allow you to make the OHYO bag yours!”

Although famously rejected by the dragons on the BBC programme Dragons’ Den (UK’s Shark Tank equivalent) for his original invention, Ohyo the Collapsabottle, Guy is delighted to have proved them wrong with the Ohyo’s widespread customer appeal, 700,000 sales to date, commercial success and international distribution.

“There’s only one thing worse than a bag of plastic bags under your sink, and that’s a bag of re-usable bags that you never remember to take with you.  I invented Ohyo Bag to adapt to whatever the day throws at you.”

The campaign goes live on Wednesday 30th September, check it out here –



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